Shawn L. Self, PMP

Buying healthcare AI is easy — owning it is where the ROI goes: governance, workflow, and total cost of ownership.

Shawn L. Self

Healthcare AI rarely fails outright—it succeeds expensively.

While all software requires upkeep, healthcare AI is particularly prone to bleeding ROI into compounding operational maintenance, long after go-live. The breakdown isn’t the technology; it’s the integration and maintenance. I bridge the gaps commonly found between project inception, clinical utility, and improved margins and quality of life. My approach stabilizes deployments by targeting three critical pillars:

  • Governance: Engineering safety models that mitigate structural risk and ensure patient safety.
  • Adoption: Designing customized workflows aligned with reality to drive immediate uptake.
  • Total Cost of Ownership (TCO): Modeling the true cost to run safely, differentiating initial implementation price from sustainable operating expense.

01Strategic Execution & Enterprise Delivery

The Blueprint — 20+ years driving high-velocity healthcare IT initiatives, preparing physician practices for sale, mergers and acquisitions, and building and exiting healthcare startups.

The Edge — I combine vetted AI architecture with financial fluency and executive coaching tailored to physician owners. I don’t just manage timelines; I reduce the risk in your HCIT and AI investments through:

  • Vigorous vendor negotiations
  • Disciplined scope management
  • Modern governance practices

Recognition “Outstanding work—you jumped right in and ran with high-profile, difficult projects, and helped the PMO unlock possibilities for future endeavors.” — PMO Manager

02Clinical Workflow & Governance

The Blueprint — Bespoke practice management systems engineered specifically around the physicians’ operating environment.

The Edge — By aligning healthcare IT architecture with actual clinical patterns, I reduce administrative friction and free doctors to practice medicine, not paperwork.

Recognition “…allowed me to focus on medicine again and get home sooner to my family.” — Jonathan Rehberg, MD

03Revenue Cycle Management (RCM)

The Blueprint — Serving as the lead RCM subject-matter expert for 14 enterprise executive clients, institutionalizing weekly data reporting, coaching, rapid iteration, and absolute accountability.

The Edge — Managing end-to-end revenue cycle processes by diagnosing systemic vulnerabilities and driving 95% net collections. I don’t implement temporary fixes; I build sustainable financial infrastructure that protects your ROI.

Recognition “His ability to transform struggling operations into functioning, durable ones has been a feat to witness first-hand.” — Joseph Smiley

The technology almost always works. What breaks is the cost of owning it. Let’s fix that.